BPI Sports, Ft. Lauderdale, Fla., says its new Funnbar™ “combines delicious with healthy in a gluten-free protein candy chew.”
Officials say the sugar-free chews are available in three flavors: Caramel & Chocolate, Tropical Berry and Orange Cream. Each chew delivers 15g of protein and 10g of fiber and a package contains 10 individually wrapped chews.
"We are consistently coming up with innovative ideas and we hit the jackpot with Funnbar," says James Grage, BPI Sports’ vice president. "The protein category is a cramped area with heavy saturation and little improvement. We wanted to change that and push boundaries by formulating the first perfect protein chew that tastes like candy. Funnbar is certainly a game-changer for the nutrition industry."
Diana Ress is BPI Sports’ marketing director.
"We developed Funnbar because people love to eat, they love to have funn, and above all they want to feel and look better," she adds. "Funnbar rolls all this together in a mouth-watering, zero-guilt, high protein chew that you can't resist. Combining delicious with healthy isn't an easy undertaking. But with Funnbar, you don't have to worry. You don't have to choose between delicious and healthy."