The food retailing and foodservice industries are experiencing major changes because of technology, mobile, and social media. These all are contributing to the way consumers interact with restaurants and grocery stores. Two new reports address these issues:

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Technological changes are creating a competitive landscape for food retail marketers. Electronic in-store promotional materials are appealing to customers, so more and more retailers are offering loyalty programs to engage their customers. Retail Food Marketing Trends in the U.S. also assesses consumer online purchasing habits, their use of social media, and consumer's use of in-store advertising.

Foodservice Marketing Trends in the U.S. assesses how foodservice operators can best use emerging trends such as loyalty programs, omni-channel ordering, and mobile app development. Generational and technological changes are shaping the way consumers engage with restaurant brands, making it crucial for foodservice marketers to leverage these trends.