Food and beverage intelligence company Datassential enhanced its limited-time offer (LTO) and item launches solution, allowing users to seamlessly track new menu items and LTOs at nearly 300 top chains through an easy-to-use user interface (UI), enhanced analytics, and ability to overlay consumer ratings.

Launches & Ratings is the authoritative source for identifying and validating new menu opportunities for any chain restaurant. It provides comprehensive analysis by chain and longitudinal tracking, along with customizable notifications for segments, chains, or foods, beverages, and flavors of interest. The solution includes the industry's most extensive dataset with 40,000+ chain restaurant LTOs and 140,000+ grocery deli and meal kit introductions.

Consumer ratings for every new item enable users to streamline innovation processes and develop ideas with total precision for consumer reaction to the item itself as well as the brand and price point. Users can also test proprietary concept ideas while benchmarking them against real-world menu items.

With consumer ratings, users can:

- Track how consumers feel about all new menu items and LTOs
- Pinpoint the new items and flavors that generate the highest consumer appeal
- Access deeper chain and item analyses and enhanced presentation-ready reporting
- Launch an interactive comparison of new item activity by chain and key metric

The new, enhanced UI with these additional features and functionality is now available to Datassential's subscribing clients. 

www.datassential.com