Pure Genius Provisions, which is launching its line of gluten-free and vegan brownies and blondies, rolled out at Whole Foods Markets in the Northeast. Pure Genius Provisions will also be coming to health food and specialty stores around the country.

Deep Chocolate Brownies and Chocolate Chunk Blondies strive for a simple ingredient list. The products are:

• vegan and gluten-free
• nut-free, soy-free, and certified GMO-free
• made in a dedicated gluten-free and allergen-free facility
• under 200 calories and 11 grams of sugar in each 2.5 ounce treat

The snacks also include:

• 3 to 4 grams of protein and 3 to 4 grams of fiber
• pure, recognizable, pronounceable, real food ingredients
• kid-friendly and school-safe
• kosher-certified
• 40% garbanzo beans

As a former health journalist and certified health coach, Pure Genius founder Nancy Kalish knew that she should only eat healthy food. But she had a very unhealthy sweet tooth. So she got to work and turned her Brooklyn kitchen into a mad cooking laboratory.

One year and hundreds of experiments (and dirty pans) later, she succeeded. Crafted in a whole new way, Pure Genius Provisions brilliantly redefines healthy treats. By harnessing the genius of whole beans (yes, beans!) combined with oats and other superstar ingredients, Nancy proved her hypothesis that a sweet snack can taste good.

The Pure Genius blondies and brownies are made with whole, non-GMO chickpeas, not bean flour. The ingredient packs a dose of fiber and protein without a bean-y taste. In addition, Pure Genius baked products are made from real food ingredients such as maple syrup, certified gluten-free oats, unsweetened cocoa, vegan, gluten-free chocolate, and pure flavor extracts.