Genius Gourmet Grows SKIPPY Protein Line
Protein snack lineup gains retail traction and expands into convenience
Following the introduction of its three SKIPPY-inspired protein snack items earlier this year, Genius Gourmet is building momentum as the lineup gains traction across key grocery retailers and expands into the convenience channel.
The SKIPPY-inspired lineup includes:
- Genius Gourmet SKIPPY Crispy Protein Bar: a modern take on the classic crispy treat, made with SKIPPY Natural Peanut Butter Spread and delivering 12g of protein (24% DV) with a crunchy texture per serving.
- Genius Gourmet SKIPPY - Inspired Protein Nut Roll Bar: Combines crunchy peanuts, smooth peanut butter flavor, and a caramel-style coating with 11g of protein (18% DV) and zero grams of added sugar per serving.
- Genius Gourmet SKIPPY Wafer Protein Bar: Features crispy wafer layers and bold peanut butter flavor made with All-Natural SKIPPY Peanut Butter Spread, delivering 15g of protein (30% DV) and zero grams of added sugar per serving.
Together, the lineup delivers nostalgic SKIPPY peanut butter-inspired flavor across multiple textures and formats, designed to meet modern consumer demand for protein-forward snacks without sacrificing taste.
Genius Gourmet recently expanded distribution of its SKIPPY-inspired protein snacks at H-E-B and Central Market, reinforcing strong consumer demand and continued retailer confidence in the brand’s indulgent-meets-functional positioning.
In parallel, Genius Gourmet is accelerating growth in the convenience channel through its expanding partnership with EG America, bringing SKIPPY-inspired protein snacks to more on-the-go consumers nationwide.
Each item in the SKIPPY-inspired lineup was developed to bridge familiar flavor with everyday functionality, offering consumers a range of snack experiences—from crispy treats to nut rolls to layered wafers—built for different occasions and retail environments.
With continued expansion across grocery, convenience and additional national accounts, Genius Gourmet remains focused on increasing access to better-for-you snacks that deliver on taste, performance and trusted brand recognition.
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