Additional protein sources continue to top the list of consumer food demands with 71% of Americans looking to add more into their diet. Ips Snacks™ (, has met these demands head on by launching its newest addition to the Ips Snacks family, Ips Pop, the first and only protein popcorn on the market. With Americans consuming 16 billion quarts of popcorn a year, Ips Pop was a natural addition to the Ips Snacks protein line and takes this category leader from a single product company to a full line of protein snack solutions.

Ips Pop is a healthy popcorn snack made with whey protein and each serving includes 5 grams of protein- the same amount as 20 almonds. Made with non-GMO corn, gluten free, available in two flavors, and only 150 calories per serving, this healthy alternative to traditional popcorn meets a multitude of dietary and snacking concerns.

“We have seen great success with Ips Chips, but knew we wanted to expand on the salty snacks with protein category and popcorn was a natural fit for us and our customer,” says Ips Snack CEO, Adam Kamenstein. “What we have learned is that people want healthy and protein, but they also want flavor, and they will not be disappointed with Ips Pop.”

Containing no artificial flavors, colors, or preservatives, Ips Pop – a Kosher product – is available in two varieties: White Cheddar (made with real cheese) and Classic Salted (salt and natural butter flavor). Single-ounce packages retail for $1.49; 5-ounce packages retail for $3.49.