Growth in the Dairy Alternative Market
The dairy alternative market is competitive with top players acquiring other small players to increase market presence
Increasing lactose intolerance among individuals worldwide, the rising number of dairy allergic consumers, sales through online channel, innovative product launches and attractive marketing and promotional strategies followed by the companies are the key factors that have fueled the overall growth of the dairy alternative market.
The dairy alternative market is highly competitive with top players acquiring other small players to increase their market presence. Players are constantly innovating their products to develop new taste and flavors to differentiate themselves and attract more number of consumers. However, innovation in conventional milk and dairy products with low cholesterol and fat, have emerged as the major challenge for the players operating in the market.