Califia Farms® launched a line of dairy-free Yogurt Drinks made with the Califia Culture Blend. This distinct trio of 10 billion live, active probiotic CFUs is powered by BB-12, the most documented bifidobacteria in the world and well known for its efficacy in digestive and immune health. Califia Farms is the first to batch ferment the BB-12 strain in a non-dairy yogurt. The cultures grow as part of the almond and coconut base, delivering probiotics as part of the whole food, versus being fortified and added at the end of fermentation.
Available in both multi-serve and single-serve, the Yogurt Drinks are available in four dairy-free varieties – Strawberry, Super Berry, Mango and Unsweetened Plain – which are all creamy, lower in sugar and flavored from real fruit. Through the launch of their Yogurt Drinks, Califia Farms is set to disrupt a new category and build upon the skyrocketing success that the brand has achieved with nut milks and coffee.
Since the brand entered store shelves, Califia Farms has disrupted and grown the nut-milk market with their high-quality, dairy-free milks. In 2016, Califia Farms accounted for 75% of the nut-milk category growth in the natural channel1. The company aims to continue this success through the launch of their Yogurt Drinks, which also mark Califia Farms' expansion into an all-new category.
Launching Spring 2018, Califia Farms' Yogurt Drinks come in a variety of flavors, sourced from real fruit, and are packaged in the same beloved, curvy bottle. The flavors include:
• Califia Farms Strawberry Yogurt Drink
• Califia Farms Super Berry Yogurt Drink
• Califia Farms Mango Yogurt Drink
• Califia Farms Unsweetened Plain Yogurt Drink
The Yogurt Drinks are an easy dairy-free swap for an existing meal or snack, and can be consumed by themselves, mixed with granola, added to a smoothie, and more. Ideal for adults and kids alike, these probiotic dairy-free Yogurt Drinks can promote a healthy digestive system which can lead to a strong immune system. The suggested retail price is $2.69 for the single-serve 8-ounce bottle and $5.49 for the multi-serve 25.4-ounce bottle. The yogurts are non-GMO, dairy-free gluten free, vegan, kosher and free of carrageenan.