Jack Link’s Beef Steak Strips is a snack bar made from real food, with natural lean meat protein and a savory taste. The new meat snack contains 70 calories.
Made with 100% beef that contains 8g of protein into 70 lean-yet-filling calories, Jack Link’s Beef Steak Strips have a texture that is not too tough, not too soft. The new product is available in Original and Teriyaki flavors and delivers savory taste of steak. 
As part of the rollout, Jack Link’s is launching its #RaisetheSteaks campaign, which is headlined by a new partnership with Tough Mudder, the leading global sports, media and active lifestyle brand. Jack Link’s Beef Steak Strips will serve as the Official Performance Protein and Recovery Fuel Partner of Tough Mudder, helping millions of participants prepare for and recover from the events. Mudders will be able to “Raise the Steaks” at select Tough Mudder events by tackling Jack Link’s course enhancements, including an exciting challenge that dares participants to literally #RaisetheSteaks by carrying a giant steak strip through the entire course. Jack Link’s also will co-sponsor a Pop ‘N’ Lock obstacle in Mudder Village at 16 events throughout the season.