Land O’Frost, Inc., a pre-sliced deli meats brand and a producer of specialty sausage products, debuted its newest brand, Gone Rogue® High Protein Chips, at the Sweets and Snacks Expo. Gone Rogue, which was recognized as a finalist for the 2018 Most Innovative New Product Award at the conference, is a new brand that uses a unique, proprietary process to transform high quality cuts of meat into a crispy, shelf-stable chip.

“Gone Rogue is truly an exciting and one-of-a-kind brand for the snacking category because it combines the crunchiness of a potato chip with the protein-rich benefits of jerky,” said Reggie Moore, Senior Vice President of Sales, Marketing and Innovation for Land O’Frost. “At Land O’Frost, we’re always keeping a pulse on the latest trends and exploring new ways to meet the needs of our consumers. As consumers look to snack more throughout the day and get more protein in their diets, Gone Rogue provides a satisfying and convenient option.”

Healthy snacking has become an integral part of consumer eating habits, and nearly 50% of consumers say that a good source of protein is an important claim when purchasing a healthy snack. [1] Gone Rogue is an energy-packed meat chip that is high in flavor and delivers 17g of protein per serving. In addition to its protein benefits, Gone Rogue is low in carbs and has no artificial flavors.

Gone Rogue will come in single-serve packages and will be available in six flavors, including Teriyaki Chicken, Chicken Bacon, Honey Mustard Ham, Buffalo Style Chicken, Applewood Smoked Ham and BBQ Flavored Chicken. Consumers can find the brand later this year at mass retailers and grocers nationwide.

[1] Mintel Better For You Snacks Report, Sep. 2017