Symrise developed this creative coffee and tea flavor collection based, in part, on the flavor trend from their proprietary consumer insight study they have identified as “Conserve, Preserve. Shaken or Stirred” wherein processing, mixing, and infusing sometimes opposing ingredients together transforms flavor profiles to create something uniquely new. The combination of unusual, rare ingredients and special sourcing together with a unique process, creative composition, and an intriguing story has been showing success for dairy products, especially outside of the usual flavors and applications. 

“Consumers are looking for that premium experience in their food, which means pushing the boundaries on taste,” says Ian Thurston, senior category manager-Sweet, at Symrise. “Our collection goes beyond what is expected in coffee and tea flavors, utilizing café favorites and unique tastes that pair perfectly with dairy indulgences.”

Complex, high-intensity flavors including hazelnut and amaretto, salted caramel, cold brew mocha, and hibiscus blossom chai latte in the coffee category; and matcha, chocolate, vanilla earl grey, and white peach for tea, help bolster the experience of the flavor within the dairy product. 

Not only are these strong flavors meant to impart a pleasurable taste sensation, they also serve practical benefits, including masking any astringent or sour notes that are challenging for these dairy applications. The result is a collection of flavors that elevates dairy with the authentic taste of barista-brewed tea and coffee and opens the door to new, more indulgent applications for an eager consumer base.

About Symrise

Symrise is a global supplier of fragrances, flavors, cosmetic active ingredients and raw materials as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

With sales of approximately € 3 billion in 2017, Symrise is among the global leaders in the market for flavors and fragrances. Headquartered in Holzminden, Germany, the Group is represented with more than 90 sites in Europe, Africa and the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life.  Visit www.symrise.com.