Heineken USA presents its latest innovation, Heineken® 0.0, an alcohol-free malt beverage brewed with a unique recipe for a distinct, balanced taste – with only 69 calories per bottle. Heineken®'s Master Brewers created the new zero-alcohol option using only natural ingredients, resulting in a brew for beer lovers, by beer lovers.
With holistic wellbeing and mindful drinking on the rise, Heineken 0.0 is an addition to a beer drinker's portfolio, allowing them to do more without giving up the drink they love. In fact, this inspired the brand's new global campaign platform, #NowYouCan, which will come to life through a national marketing program unprecedented for the category, which showcases the wide range of fun, social occasions Heineken®0.0 creates.
"For the US, the time has come for an innovation that disrupts the category and offers a new take on how and when people enjoy beer," said Jonnie Cahill, Chief Marketing Officer, HEINEKEN USA. "Heineken 0.0 brings an incredible beer taste to the non-alcoholic space and opens a world of opportunity for people to come together and enjoy a brew that expands drinking occasions—not limits them.
The most challenging brewing process of his career, Willem van Waesberghe, Global Craft and Brew Master at HEINEKEN, stated:
”Removing alcohol from regular 5% Heineken would have been easy, but it wouldn't deliver the same premium beer taste that Heineken is known for. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft, malty finish."
The launch of Heineken® 0.0 in the US represents a significant investment for the brand, which has seen strong growth in the zero-alcohol segment in other markets. Now available in more than 30 markets around the world, Heineken® 0.0 is available for purchase in both on and off-trade retail channels nationwide in cans and bottles. Finally, a zero-alcohol brew that delivers on taste and never compromises on quality, so consumers can now enjoy a beer whenever they want, wherever they want.