B.O.S.S. Superfood Bars
B.O.S.S. reformulates three superfood bars to boost protein, mct fats, fiber and cut sugar
B.O.S.S.formulated three bars with clinically researched functional ingredients and have no added sugar. B.O.S.S. Food Co.® has reformulated three of its superfood bars to gain additional nutritional benefits from newer clinically-researched functional ingredients with significant increases in vegan protein, up to three times more prebiotic fiber and no added sugar.
The reformulated bars contain between seven and 10g of complete protein, an increase of up to six additional grams from fermented shiitake vegetable protein containing all 20 amino acids, said Andrea Spirov, B.O.S.S. founder and CEO. The vegan protein is derived from brown rice and pea protein fermented with shiitake mushrooms. The non-GMO, paleo and grain-free B.O.S.S. bars also have only 3- to 7-grams of sugar, all naturally occurring from fruit.
The Move and Smile bars previously had 2g of added sugars. The new bars also now contain medium chain triglyceride (MCT) oil. MCTs are beneficial fats that provide quick energy, feelings of satiety, assist athletic performance by decreasing lactate buildup, are linked to brain health and have fewer calories than other fats. MCTs also have been associated with optimizing beneficial gut bacteria and work with newly added prebiotic tapioca fiber in the reformulated bars to feed beneficial gut bacteria, Spirov said.
The bars now have from 6 to 9g of fiber, an increase of up to 6g. All three are free from caffeine, other stimulants and performance enhancing drugs. The three reformulated bars include the Move Fit Energy™ bar with functional ingredients selected for sports nutrition, workout fuel, post-workout recovery and energy without stimulants. It now contains an ancient peat and apple extract clinically shown to build ATP, the body’s own energy-boosting compound. The Think Brainpower™ bar for cognitive performance, attention and concentration has a newly added spearmint extract clinically shown to help with multitasking and concentration.
The bars are free from major allergens including soy, dairy, grains, peanuts and sugar alcohols. Ingredients include nutrient-dense superfoods like blueberries, walnuts, almonds, hemp seeds, aronia berries, maqui berries, noni fruit, rooibos tea and raw cacao powder. Suggested retail price for the 1.7-ounce bars is $2.99 to $3.99, and they ship 12 to a case and 144 to a master case.
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