New products allow for consumers to build their own breakfast sandwiches
The Lunchables brand is ushering in a new era of breakfast with the launch of Lunchables Brunchables.
Lunchables Brunchables brings innovation to the breakfast table, letting kids (and adults) build their own breakfast sandwiches complete with ingredients like ready-to-eat bacon strips, cheese, breakfast flatbreads and a mini blueberry muffin to top it off.
“Lunchables always likes to excite adults and kids alike with options that bring mixed-up fun to lunchtime, and we wanted to extend that mission to breakfast,” said Zach Meyers, director of marketing, Kraft Heinz. “For years we’ve seen fans ask whether or not Lunchables would create a breakfast version. We’re excited to finally unveil Brunchables, an exciting new choice at breakfast that helps start kids’ days off right.”
This new offering comes in three varieties: Bacon & Cheese, Breakfast Ham & Cheese and Breakfast Sausage & Cheese. Fans can find Brunchables at select retailers nationwide. The suggested retail price of Lunchables Brunchables is $1.99/pack.