Jack Link's Protein Snacks, a developer of meat snacks, introduced a zero-sugar beef jerky. Available in-store and online, Jack Link's Zero Sugar Jerky is inspired by the original Link family recipe, made with 100% lean-meat beef, over 30g of protein in one bag, and no preservatives, no MSG nor added nitrates – and now available without added sugar.

Shoppers are increasingly ingredient-conscious and seek snack experiences that fit within evolving dietary preferences and personal goals. Over 57% of consumers are actively working to reduce or eliminate sugar from their diets and more than 51% of consumers comply with a special diet, like Keto, Paleo or diabetic. Jack Link's Zero Sugar Jerky is an ideal high-protein snack for these growing consumer needs and trends.