Jack Link's Protein Snacks, a developer of meat snacks, introduced a zero-sugar beef jerky. Available in-store and online, Jack Link's Zero Sugar Jerky is inspired by the original Link family recipe, made with 100% lean-meat beef, over 30g of protein in one bag, and no preservatives, no MSG nor added nitrates – and now available without added sugar.

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Shoppers are increasingly ingredient-conscious and seek snack experiences that fit within evolving dietary preferences and personal goals. Over 57% of consumers are actively working to reduce or eliminate sugar from their diets and more than 51% of consumers comply with a special diet, like Keto, Paleo or diabetic. Jack Link's Zero Sugar Jerky is an ideal high-protein snack for these growing consumer needs and trends.

Starting in May 2019, Jack Link's Zero Sugar Jerky is available for purchase nationally in-store at select Walmart and Meijer locations, or at JackLinks.com. Suggested retail price starts at $5.99 for 2.3-ounce and $7.99 for 4.7-ounce bags.