Mushroom innovators The Mushroom Benefit Ltd. introduced a line of Umamis Crunchy Snacks, bringing exotic mushroom goodness to the snack aisles. These all-natural bites offer an on-the-go snack that leverages the health characteristics innately present in specialty mushrooms — all while granting consumers a naturally derived and guilt-free umami kick.
Umamis Crunchy Snacks are manufactured using traditional extrusion technology applied with novel adaptations that yields a generous 40g-equivalent hit of fresh mushrooms per serving. The result is an indulgent and wholesome umami-rich treat that easily fits todays on-the-go lifestyle. Each package contains a combo of all-natural king oyster mushrooms and corn to give it a crispy puffed texture. The zero trans-fat, plant-based product contains no cholesterol or sugar, and no artificial flavoring or coloring.
In addition to certain crucial vitamins, minerals, protein and fiber, specialty mushrooms are touted for their naturally occurring beta-glucans, a polysaccharide complex with acknowledged benefits for boosting immunity and balancing metabolic functions. These nutrients can withstand extreme conditions such as heat which enables them to retain their healthful features throughout the manufacturing process.
Positioning specialty mushrooms as the central ingredient adds both exotic appeal and a compelling flavor boost, without the need for MSG, salt or artificial flavors, and takes advantage of the delicious savory sensation that mushrooms naturally impart.
The snack sector is highly dynamic, and the salty snack market in the US is particularly thriving. Current estimates point to sales of close to $30 billion by 2022. Data from Innova Markets Insights points to a growing snacking trend, particularly among US Millennials who are progressively blurring the lines between snacking and dining. This is largely driven by overly hectic lifestyles, with less time for traditional meal breaks. Innova reports a 17% average annual global growth in confectionery and snacks launches over the past five years.
The Umamis Crunch snack portfolio currently comprises four flavors: natural, barbeque, salt and vinegar, and salt and pepper.