Country Archer Jerky Co. launched two new Mini Beef Stick innovations at Expo East: an on-the-go 3-Pack of meat sticks and an 8-Pack of individually wrapped meat sticks in a bag for bulk purchase. Both packs are ideal snacking solutions for busy, modern consumers craving convenience and real, premium ingredients.
The new Mini Beef Stick 3- and 8-Packs further propel the momentum of Country Archer’s Meat Stick line. Having entered the clean meat stick category only two years ago, the brand’s meat sticks are growing at a rate of 280%,* and the Original Mini Beef Sticks are one of its most rapidly growing items in club channel and online. Country Archer is currently the fastest growing brand out of the top 25 meat snack brands in the U.S.**
Country Archer Original Mini Beef Stick Packs are portable, portion controlled, shareable and fit easily into purses and lunch boxes. The new Mini Stick Packs are crafted with gourmet cuts of extra-lean, USDA-inspected 100% grass-fed and finished beef and are free of nitrites, MSG, gluten, antibiotics and added hormones. With five grams of protein, zero grams of sugar and only 50 calories per stick, the packs are perfect for carb- and sugar-conscious consumers, as well as those seeking a Paleo and Keto Certified snack. The suggested retail price for the 3-Pack of Original Mini Beef Sticks is $2.99 and SRP for the 8-Pack of Original Mini Beef Sticks is $7.99.
The Mini Stick Packs follow Country Archer’s recent launch of four new, bold meat stick flavors: Chorizo Beef & Pork, Hatch Chile Turkey, Maple Pork and Pineapple Pork. The clean protein snacks are Paleo and Keto Certified or friendly, and feature little to zero grams of sugar as a result of mouthwatering, naturally sweet dates.
*During latest 52 weeks vs. year ago in MULO according to the SPINS-IRI database (period ending July 14, 2019).
** During latest 52 weeks vs. year ago in MULOC+Natural+Speciality according to the SPINS-IRI database (period ending July 14, 2019).