Country Archer Provisions recently introduced a plant-based jerky line. Known for its 100% grass-fed beef jerky and meat sticks crafted with real ingredients. Country Archer is expanding its mission to craft real food to craft a better world with three new chef-created plant-based mushroom jerky varieties, BBQ, Teriyaki and Spiced Bacon. Made with 100% King Oyster Mushrooms, real ingredients and flavorful spices, this new line is a clean label snack for both flexitarians and vegetarians.
The total meat snacks category is on fire, growing at a fast pace of +20%, with the small but fast-growing plant-based segment growing at 104% (SPINS, MULO+Natural+Convenience, L24 weeks ending 7/31/21). Country Archer identified an opportunity to bring a clean plant-based jerky option made with recognizable ingredients to market that was not ultra-processed, and free from soy and artificial ingredients.
The new Plant-Based Jerky line extends Country Archer’s reach into the plant-based category, rounding out the brand’s portfolio of better-for-you snacks crafted with, responsibly-sourced ingredients.
Starting with whole slices of premium King Oyster mushrooms that have fibers with a similar look and tear of meat that deliver a chew comparable to traditional jerky, this 100% plant-based, chef-crafted snack is certified gluten-free, soy-free, low in fat, and is a good source of fiber.
Country Archer’s new Plant-Based Jerky is crafted with gourmet slices of King Oyster mushrooms, 3g of dietary fiber per serving and is free of soy, gluten, artificial preservatives, and MSG.
Country Archer Plant-Based Jerky has an SRP of $7.99, and will be available at Sprouts, Amazon and Countryarcher.com in August, as well as Whole Foods Markets locations nationwide in October.