ONE Brands previewed its latest plant-based addition to the company's product roster at Natural Products Expo East. ONE PLANT offers consumers 12g of protein and the brand's signature ONE gram of sugar, available in the two flavors of Chocolate Peanut Butter and Banana Nut Bread, which will be on-shelves in October.
ONE PLANT delivers taste and texture and provides consumers a guilt-free, plant-based snack to fuel their active lifestyles. This latest line extension was created in response to the underdevelopment of the plant-based category as related to performance, taste and macro-nutrients. Capitalizing on the positive feedback for ONE's core roster of protein bars, the brand now aims to provide the same superior taste, texture and only one gram of sugar that the brand is known for, to the plant-based category. These elements, paired with the bar's macro-nutrients, position the new offering as an unmatched plant-based bar that delivers functional benefits for vegan and non-vegan consumers alike.
The new bars will retail for a SRP of $2.99.