Layn: Sustainable Sweetening
Layn introduces proprietary monk fruit strain: Super V Fruit
Layn Corp., a leader in premium, plant-based sweeteners, flavors and natural extracts, has introduced Super V Fruit, a new proprietary variety of monk fruit that can naturally produce 20% more mogrosides.
These sweet components naturally found in monk fruit are used as key ingredients in sugar reduction. The increase in mogrosides significantly decreases the land, water and resources required to produce monk fruit, benefitting farmers.
The new Super V Fruit represents a major step in improving and securing the end-to-end monk fruit supply chain, naturally and without the use of GMO. This significant advance in its fruit propagation program confirms Layn as the industry leader in sustainability. This breakthrough follows years of substantial investment and demonstrates the strength of Layn’s strategic agriculture innovation programs.
The monk fruit harvest season takes place from October through to December in Guilin, China. This year, for the first time, Layn’s farmers will be harvesting the Super V Fruit resulting from Layn’s investment in natural breeding programs. Commercial scale volumes of Super V Fruit will be processed in Layn’s cutting-edge extraction facility.
Since its founding in 1995, Layn has revolutionized the plant-based sweeteners – stevia and monk fruit – and natural extracts industries with a consistent track record of innovation, scale and business partnerships. Layn is known for its sustainable farming eco-system offering full traceability, as well as the world’s largest and most advanced, high-potency, plant-based sweetener manufacturing capacity. Layn makes significant annual investments in R&D and agricultural innovation.
Layn and Firmenich signed a major distributor agreement in 2018 to accelerate their commercial successes in the area of sugar reduction. Advancing its leadership in taste and sugar reduction, this agreement gives Firmenich exclusive access to the widest range of natural sweeteners and taste modulation extracts in the industry.
“With its scale, full vertical integration, cutting-edge innovation, as well as its traceable and sustainable supply chain, Layn is a key strategic partner for Firmenich,” said Emmanuel Butstraen, President, Flavor Division at Firmenich. “This game-changing advance in monk fruit agronomy will enable our customers to shape natural and healthier products for their consumers.”
About Layn Corp:
Layn Corp. is a global leader in the vertically integrated production of premium-quality, plant-based sweeteners, flavors and natural extracts. Founded in 1995, Layn pioneered the natural high-intensity sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn ingredients are uniquely designed to meet the specific needs of food, beverage, nutraceutical, sports nutrition and animal nutrition manufacturers globally. Its ingredient portfolio delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications.
More information about Layn is available at www.layncorp.com.
Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Driven by its purpose to create positive emotions to enhance wellbeing, naturally, Firmenich has designed many of the world’s best-known perfumes and tastes, bringing delight to over four billion consumers every day. Renowned for its world-class research and creativity, as well as its leadership in sustainability, each year, Firmenich invests 10% of its turnover in R&D to understand and share the best that nature has to offer responsibly. Firmenich had an annual turnover of 3.9 billion Swiss Francs at end June 2019.
More information about Firmenich is available at www.firmenich.com.