Nestlé launched meatless DIGIORNO® and STOUFFER’S® offerings made with SWEET EARTHTM Awesome Grounds, a plant-based ground beef alternative.
DIGIORNO Rising Crust Meatless Supreme with SWEET EARTH Awesome Grounds and STOUFFER’S Meatless Lasagna with SWEET EARTH Awesome Grounds will help satisfy consumers looking for convenient and meat-free options. Similar to the original offerings with real meat, these new recipes have the same high product quality, taste and texture.
Consumers are increasingly showing interest in adopting a ‘flexitarian’ lifestyle — making an active choice to incorporate more plant-based meals into their diets, while occasionally eating meat or fish. In recent years, the demand for meals made with meat alternatives has gone mainstream.
Acquired by Nestlé in 2017, Sweet Earth is the creator of dozens of plant-based offerings, including the Awesome Burger and Awesome Grounds, which both launched in supermarkets across the US in October. Awesome Grounds are made from textured yellow pea protein, wheat gluten, canola oil coconut oil, and other fine ingredients and contains 16g of protein and 4g of fiber per serving.