Plant Based Innovations Proliferate at Retail and Foodservice

Impossible Foods Opens Chicago In-Person Dining Experience

Impossible™ Quality Meats is designed around the brand's award-winning portfolio of beef, chicken and pork from plants

On August 13, Impossible Foods opened its first in-person foodservice concept in Chicago, Impossible™ Quality Meats.

Located near the city's Uptown neighborhood, Impossible Quality Meats is completely designed around Impossible’s award-winning portfolio of beef, chicken and pork from plants. The pop-up expands on Impossible’s foodservice footprint, counting more than 45,000 locations across the US that serve Impossible products.

“Impossible began as a foodservice brand, launching our flagship beef product in 2016 with some of the best restaurants in America. It’s been a natural evolution for us to create our own branded dining experience to showcase our delicious food. With Impossible Quality Meats, we wanted to offer diners a fun way to experience our food. From breakfast to lunch to dinner, we leaned into classic craveable dishes people love – like nachos, smash burgers and chili cheese dogs. Choosing meat from plants shouldn’t feel like a compromise. It’s great-tasting food, plain and simple." -- Peter McGuinness, president and CEO, Impossible Foods

The new foodservice concept represents an extension of Impossible’s meatier brand identity, introduced in March of this year. The revamped, meat-forward brand strategy endeavors to stake Impossible’s claim in the meat aisle as a maker of high-quality, nutrient-dense meat from plants that’s better for the planet. Following the roll-out of a mass-market brand campaign this summer encouraging meat eaters to continue eating the meat they love, from plants, Impossible announced its partnership with competitive eater Joey Chestnut to better educate meat eaters on how meat from plants can easily fit into their meat-loving lifestyles.

Through Fall 2024, Impossible Quality Meats will be open on Tuesdays through Sundays from 11am to 8pm inside Chicago’s bustling XMarket Food Hall, managed by VEG House and leased through PlantX Life Inc.. The pop-up will offer a fully plant-based menu of indulgent culinary creations spanning small plates, mains, Sunday brunch – even dessert. Dishes include:

- Impossible™ Breakfast Sausage Sandwich - Savory Impossible™ Sausage patty layered with plant-based egg, chipotle aioli and a crispy hash brown, sandwiched between an english muffin
- Impossible™ Asian Style Meatballs - Juicy Impossible™ Meatballs dressed in a hoisin lime sauce and topped with crispy fried shallots, sesame seeds, fresh mint, and cilantro
- Impossible™ Nachos - With the choice of Impossible Beef or Impossible™ Chicken, crunchy tortilla chips topped with plant-based cheese whiz, peppers & onions and guacamole
- Impossible™ Grilled Chicken Caesar - Served as a wrap or a salad, grilled Impossible Chicken is tossed with plant-based parmesan cheese, classic caesar dressing and croutons
- Impossible™ Burger (Single or Double) - The fan-favorite Impossible Burger patty seasoned and topped with lettuce, onion, tomato, pickles, and special sauce, sandwiched between a brioche bun
- Impossible™ Chicago Style Hot Dog - The world-famous smoky, savory Impossible™ Hot Dog dished up in the local tradition on a poppy seed bun with mustard, sweet relish, white onion, tomato, sport peppers, dill pickle spear, and celery salt
- Impossible™ Bratwurst - Snappy Impossible™ Bratwurst topped with brown mustard and house beer-soaked onions
- Impossible™ Chicken Nuggets with Fries - The golden, crispy nuggets that are preferred to a leading animal nugget served in restaurants, paired with french fries

GoodSAM Crispy Crunchy Fruit Chips

The new snacks celebrate regenerative harvesting and are part of a mission to support communities in the Paramos

GoodSAM Foods, a healthy food brand known for its commitment to sustainability and regenerative agriculture, announced the launch of its latest innovation: Crispy Crunchy Fruit Chips. The nourishing snacks are now available at Whole Foods Market nationwide and can also be found on the GoodSAM website, with upcoming availability on Amazon and Thrive Market.

Crafted with care and passion, these Fruit Chips were the creation of mothers and community leaders in Colombia. GoodSAM’s new Crispy Crunchy Fruit Chips celebrate regenerative harvesting and are part of a mission to support communities in the Paramos—the world’s most biodiverse high-altitude ecosystem. By enjoying these chips, consumers are helping to support women-led manufacturers who are dedicated to preserving the Paramos and rebuilding sustainable agroforestry systems.

The Crispy Crunchy Fruit Chips are made using a slow-baked process that enhances the natural sugars and flavors, without added oils and preservatives. They are no-sugar added, Direct Trade, vegan, and non-GMO certified—ideal for anyone seeking a nourishing treat. Available in five tempting varieties, these sustainable snacks include:

- Pineapple Slices (SRP $4.99 for 1oz)
- Pineapple Chips (SRP $2.99 for 0.7oz)
- Plantain Chips (SRP $2.99 for 0.7oz)
- Pineapple Chili Lime Chips (SRP $2.99 for 0.7oz)
- Banana Chips (SRP $2.99 for 0.7oz)

Kibo Foods Veggie Crunch Chips

The 3D shaped bite-size chips deliver 7g of plant-based protein in three flavors

Kibo Foods announced the launch of new Veggie Crunch chips. Powered by green peas and baked into bite-sized 3D triangular shapes, the chips offer a nutritious snacking experience for various consumer groups.

Each serving provides 7g of plant-based protein, all without the worry of preservatives, added sugar, gluten, dairy, GMOs, or high saturated fat.

Each serving size is 110 calories and available in the following flavors: Sour Cream & Onion, Hot Chipotle and Sea Salt