Tofurky, an independent producer of plant-based proteins in the US, announced its new beef-style burger is now available in over 600 Target locations in the US. The new Plant-Based Burger by Tofurky is crafted using a combination of soy protein, vegetable protein, and wheat gluten and lightly seasoned with salt, onion, garlic, and black pepper. It can be found for an SRP of $5.99 in the produce section.
In addition to offering a tasty yet versatile flavor profile, the new burgers are created with Tofurky’s usual focus on the planet. The burger’s soy base claims a more sustainable footprint (given the ability to use all parts of the bean) when compared to pea protein, found in competitive products. Its two-patty packs will use sturdy, recyclable cartons that tout 23% less paperboard material, and inner packaging has 69% less plastic film waste than others in the space. Like all Tofurky foods, the new chef-crafted, plant-based burgers are 100% non-GMO and vegan.
Tofurky’s goal is to build a better planet, which it aims to achieve by pushing the plant-based category forward with affordable, foods that are accessible to all. With the introduction of its new beef-style burger, flexitarians, vegetarians, and vegans alike can select a plant-based burger and indulge in their favorite comfort foods while being kind to people, animals, and the environment. The burger’s availability at Target is another step forward for the 40-year-old trusted social purpose brand in making the power of plants readily available to consumers.