Gardein, a brand of Conagra Brands, Inc., introduced a new product to the plant-based burger category with Ultimate Plant-Based Burger. Known for products that deliver taste, Gardein's new plant-based burger looks, cooks and smells like real meat for a satisfying burger experience with no sacrifices. 

Burgers are the point of entry to the meat-alternatives category for many consumers; 70% of new buyers make a burger their first purchase1. A great tasting experience is critical, and Gardein has designed the Ultimate Plant-Based Burger to mimic the taste of real beef, with no soy ingredients and no GMOs.

Whether condumers adhere to a vegan or vegetarian diet, or simply want to add some meat-free alternatives, the Gardein Ultimate Plant-Based Burger has earned its spot on cookout menus. The burgers are made from pea protein, and is a good source of protein, with 19g per serving.

The Ultimate Plant-Based Burger is the latest addition to Gardein's menu of plant-based alternatives to meat and fish. With a passion for chef-inspired food, Gardein believes those seeking plant-based meals shouldn't have to settle for a limited menu. Gardein's offerings include Meatless Meatballs, Chick'n Tenders, Crabless Cakes and more.

The Gardein Ultimate Plant-Based burger will be sold in the freezer sections of grocery stores and mass retailers nationwide. A six-pack will be available for a SRP of $12.99, while a two-pack will be sold for $4.49.

1: IRI, 52 weeks ending 8/25/19