Gardein, a brand of Conagra Brands, Inc., is celebrating National Burger Day on May 28, with a new burger. Gardein's new Ultimate Plant-Based Burger looks, cooks and smells like real meat for a satisfying burger experience, according to the company. The new burger adds to Gardein's reputation for delivering meat alternatives.

For many consumers plant based foods serve as an entry point to the meatless-alternatives category. 70% of new buyers make a burger their first purchase1. To ensure burger lovers and newcomers to the category have a satisfying experience, Gardein has designed the Ultimate Plant-Based Burger to mimic the taste of real beef, with no soy ingredients and no GMOs.

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Whether you adhere to a vegan or vegetarian diet, or simply want to add some meat-free alternatives to your diet, the Gardein Ultimate Plant-Based Burger is ready to slide onto grills. Made from pea protein, the Gardein Ultimate Plant-Based Burger is a good source of protein, with 19g per serving. The patties weigh 4oz.

The Ultimate Plant-Based Burger is the newest addition to Gardein's menu of plant-based alternatives to meat and fish. With roots in chef-inspired cuisine, Gardein believes those seeking plant-based meals shouldn't have to settle for a limited menu. Gardein's offerings include Meatless Meatballs, Chick'n Tenders, Fishless Filets and more.

The Gardein Ultimate Plant-Based burger is sold in the freezer sections of grocery stores and mass retailers nationwide. A six-pack retails for $12.99, while a two-pack is available for $4.49.

1: IRI, 52 weeks ending 8/25/19