Califia Farms, a leading, independently-owned, plant-based food and beverage company, is celebrating National Oat Milk Day with the launch of Protein Oat, an enhanced line of nutritious, great-tasting plant milks made from pea, oat and sunflower proteins that deliver a complementary blend of nine essential amino acids. The product provides all the equivalent proteins of dairy milk plus complete omega-3, -6 and -9 along with vitamins and minerals, all in a creamy oat base. It is available now at Whole Foods Market and Sprouts Farmers Market nationwide.

Protein Oat delivers on Califia’s something different, something better promise, providing an excellent source of calcium (45%), vitamin D (25%) and a good source of vitamin E (25%) and potassium (10%) from top shelf ingredients. It is available in two flavors – Vanilla and Original – with a suggested retail price of $5.99. This low-sugar, gluten-free line also captures the rising tide of consumers eager to explore the oat milk phenomenon. 
The launch comes at a time when consumers are looking to add protein to their plate. According to the Hartman Group, 60% of consumers say they are increasing protein in their diet. And more people than ever are experimenting with plant-centric diets, prioritizing health and wellness goals while reducing their impact on the planet.  A Nielsen survey found that nearly 40% of Americans are trying to eat more plant-based foods.