Weller, innovator of functional, wellness-focused beverages, took an evolutionary leap from a CBD Sparkling Water brand to a broader, better-for-you platform comprised of bubbly drinks. Weller’s launch of its first non-CBD product, Sparkling Immunity, is a sparkling elderberry product that delivers essential vitamins and minerals with refreshing flavor while providing core, daily immunity support for people on the go.
Weller’s latest fizzy innovation was motivated by increased consumer interest in immune-boosting products due to the COVID-19 pandemic. Moving beyond the cold & flu aisle and a reactive health mindset, the non-CBD sparkling water provides an effervescent, convenient and delicious way to integrate immunity protection into daily routines with only 10 calories from juice and zero added sugars.
Freshly squeezed elderberry juice is the sparkling water’s star ingredient, filling each can with natural immune-boosting power from antioxidants and vitamins. Secondary fruit flavors like peach, strawberry and lemon-lime round out the palate with multi-dimensional, crave-able flavors that will pique the interest of existing sparkling water consumers. The simple, all-natural ingredient list offers a core nutrient profile of vitamin C, vitamin D3, zinc, and magnesium for a healthy daily habit.
In conjunction with the product launch, Weller will donate beverages to frontline workers and organizations they have supported since the pandemic began. These partners include Community Food Share, Conscious Alliance, Frontline Friends, Metro Caring, North Colorado Medical Center, Saint Joseph Hospital in Denver, UC Health Hospital in Colorado, and Waterfall Beverages.
The new line will be available in stores across 25 states and on the Weller website. Sparkling Immunity will be available for $2.99 per 12fl-oz can and comes in three varieties: Elderberry + Peach, Elderberry + Lemon-Lime, and Elderberry + Strawberry.