Modern Meat Inc., a plant-based meat manufacturer, announced the launch of its dairy alternative milk line featuring an Oat M*lk, Almond M*lk and Barista Edition Alternative M*lk. The ingredients used in the milks are all natural, vegan, and GMO free.
The Modern M*lks will be focused on creating a high-quality alternative to what is currently on the market, focusing on quality over cost. The Modern Almond M*lk will focus on using more nuts than what is currently on the market, with a focus on taste. The focus of its branding will be “Cut Out The Cow!”, which will be featured on each container of alternative milk.
The alternative dairy market is a substantial part of the vegan alternative market as it has already captured 13% of the dairy category, whereas; plant- based meat alternatives have comparatively captured 2% of the meat category. The development of dairy alternatives is drastic as sales for almond milk alone in the United States reached $1.3 Billion, year upon year, ending October 2019. Oat milk has also increased in demand and popularity with companies such as Oatly, which have experienced astronomical growth, as sales have reached 686% year to date.
The company is currently in the testing phase for its alternative milk products. Subject to successful completion of the testing and regulatory approval phase, the alternative milk products will be available for sale to consumers by Aug. 31, 2021.