Chobani, maker of Greek yogurts, oat milks, probiotic drinks, and dairy/plant based creamers, launched Chobani™ Coffee, ready-to-drink coffees that are crafted with single origin cold brew and feature Chobani’s oat milks and dairy creamers.
The new Chobani™ Coffee addresses the large and growing $1.6 billion ready-to-drink coffee category, which has grown 17% year-over-year. Starting in January, Chobani will offer consumers four new Chobani™ Coffee flavors: Cold Brew Pure Black (no sugar, no dairy); Cold Brew with Sweet Creamer and Cold Brew with Vanilla (each made from farm-fresh milk); and Cold Brew with Oatmilk (made with gluten-free oats).
Throughout 2020, Chobani successfully introduced products in three new categories, adding an oat milk platform, plant-based and dairy creamers, and functional wellness drinks. Chobani also continued to invest and innovate in the yogurt aisle, where the company reported growth of nearly 12% in 2020 from a year ago. As a modern food company, Chobani believes in nonstop innovation that results in nutritious food, accessible to everyone, while supporting and caring for its people and communities near and far.
Across the platform, Chobani™ Coffee is authentically crafted and made with only natural ingredients, no artificial flavors or sweeteners, and no preservatives. The oat milk and creamers in the cold brews are inspired by the company’s existing Chobani® Oat and Chobani® Coffee Creamer platforms. Chobani™ Coffee provides the caffeine equivalent to a standard cup of coffee, each containing about 85mg of caffeine per serving.
Available nationwide at grocery and retail stores, the suggested retail price for Chobani™ Coffee will be $4.49 per 32oz multi-serve or 2/$7 on promotion. The cold brew coffees are made with Tetra Top packaging, making them widely recyclable across the US.