Numi Organic Tea, an award-winning social enterprise, founding B Corporation member, and a purchaser of organic, Fair Trade CertifiedTM teas, announced the appointment of Brian Durkee, Numi’s current president, as the company’s new CEO. He will take on day-to-day leadership of Numi, while co-founder Ahmed Rahim will assume the role of CVO (chief visionary officer), working closely with Durkee and his sister and co-founder, Reem Hassani, to set the vision and trajectory of the company.

A 25-year veteran of the natural and specialty food industry who has spent the last 17 of those years at Numi, Durkee has been instrumental in the company’s growth and organizational development. In addition to leading the Numi team and driving overall company strategy and culture, Durkee has managed strategic partnerships, financial planning and execution, sales and marketing initiatives, global supply chain developments, and product innovation. He travels abroad frequently and has worked intimately with customers and suppliers from more than 35 countries. Durkee holds an MBA from Saint Mary’s College and a B.S. in Systems Management from the University of San Francisco. He is also an Adjunct Professor in the DMBA program at California College of the Arts.