High Brew Coffee®, an Austin-based maker of natural canned cold brew coffee, expanded its ready-to-drink line in the nitrogenated (nitro) cold brew category with the launch of its Sweet Cream Nitro Cold Brew variety. 

The company first entered the category in Spring 2020 with its initial Nitro Cold Brew Black flavor after having determined 65% of consumers were either "interested" or "very interested" in nitro cold brew. The latest extension was created based on consumer feedback and interest.

Nitro cold brew is resonating with the convenience consumer, and not just because it now comes in a can. High Brew Coffee uses widget technology to infuse nitrogen into each of the brand's nitro products, so more nitrogen is released into the beverage than when using the infusion process. The in-can widget included in each of High Brew Coffee's nitro offerings injects nitrogen at the point of consumption, offering a more premium, fresh injection than many other similar products. Nitrogen bubbles are much smaller than normal carbonation bubbles, which creates a frothier, creamier cold brew. Additionally, nitro cold brew is less acidic than regular cold brew beverages and delivers a bold, less bitter taste than hot coffee.

High Brew Coffee Sweet Cream Nitro is a better-for-you indulgence option with 200mg of natural occurring caffeine. Like all High Brew Coffee products, this new nitro cold brew beverage ($3.69) is made from 100% Arabica, direct-trade beans, which are cold brewed over time, never heated.