In response to the pandemic, the Specialty Food Association (SFA) focused on creatively and consistently providing opportunities for its members. This includes the 49th Annual sofi™ Awards, a celebration of culinary excellence and creativity.
Available only to product-qualified members of the SFA, the sofi Awards opened March 1 and resulted in nearly 1,500 products from around the world pouring into SFA’s partner for the awards, the Food Innovation Center at Rutgers University (FIC). Through anonymous tastings, FIC experts evaluated products in 49 categories that ranged from Cocktail Mixes & Mocktails to Yogurt & Kefir. A detailed process assessed entrants for their flavor, appearance, texture, aroma, ingredient quality, and innovation, then judges awarded 130 specialty food products with gold, silver, and new product trophies.
“The sofi Awards have been recognizing the best of the best in the specialty food industry since 1972,” said Laura Lozada, VP, Membership for the Specialty Food Association. “We are so proud of our members and their perseverance during this difficult time. They continue to innovate and grow and are the foundation of our industry. The SFA is honored to recognize their creativity and the quality of their products.”
The sofi Product of the Year Award will be presented to two different winners, one for New Product of the Year, and one for Product of the Year. Both will be announced May 11, at 10:45am during Specialty Food LIVE!™ May, the third digital marketplace event held by the SFA.
New for May, eligible exhibitors will feature a purchase link to the new SFA Infinite Aisle marketplace in their digital showrooms which allows buyers to purchase products from SFA members during and after the event. sofi Awards winners will be able to highlight this in their showrooms, as well.