LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed, and sustainable snacks more accessible for everyone, unveiled two new plant-based product innovations: Sun Poppers, made from upcycled watermelon and pumpkin seeds, and PeaNOTS, made from organic pea protein. With the launch of PeaNOTS specifically, LesserEvil is entering a new category as a nut competitor. The new products will be making their debut at the Natural Products Expo East in Philadelphia from September 22-25, 2021.
LesserEvil’s PeaNOTS are now available in two classic flavors: Himalayan Pink Salt and Vegan Ranch—exclusively on Thrive Market for $4.99 with additional retail locations coming early next year. LesserEvil’s Sun Poppers are also available for purchase at ThriveMarket, Whole Foods and lesserevil.com for $3.99, and are available in Himalayan Pink Salt and Sour Cream + Onion. Both PeaNOTS and Sun Poppers are USDA certified organic, vegan, certified paleo, Non-GMO Project verified, certified grain-free, certified gluten-free, and kosher.
Sun Poppers: Made with upcycled watermelon and pumpkin seeds, these poppable bites provide 3g of sun-powered, plant-based protein per serving. Puffed to crispy perfection and tumbled in avocado oil, consumers will bask in the taste of this sunny, savory snack.
PeaNOTS: Made with organic peas, these irresistibly tasty nuggets provide 9-10g of easily digestible, clean protein per serving. A water-efficient crop, peas use seven times less water per gram of protein than regular nuts, supporting LesserEvil’s mission to make snacking more sustainable.