CaPao Quinoa Squares
New snack will carry on-pack Upcycled Food Certification
CaPao, a mission-based brand created by Mondelēz International's SnackFutures innovation and venture hub, announced the launch of its new Quinoa Squares, which is also one of the first products on the market to carry the Upcycled Food Association's (UFA) Upcycled Certified™ mark on its packaging.
The new addition to the CaPao portfolio combines upcycled cacaofruit with oats and puffed quinoa into portable snack squares that are zesty and sweet, crispy yet chewy, and come in three flavors: Coconut Oat, Ginger Berry and Almond Orange.
In fact, according to the UFA, 60% of people want to buy more upcycled food products, and that's because 95% of us want to do our part to reduce food waste. Additionally, more than 50% of consumers had increased intent to buy Upcycled Certified foods when the mark was on packaging (Source: Mattson), already ranking better than other product certifications on the market. The Mark puts the power in the consumer's hands to reduce global food loss.
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