HERE Originals reintroduced its prebiotic soda, VINA. Reformulated with an essential, proprietary blend of prebiotics, trace minerals, plant fibers and organic ingredients, VINA is crafted to directly benefit the brain-gut connection. On a mission to recalibrate the soda category and functional cold box with a smarter choice, VINA unveils a line-up of flavors that are effervescent and formulated by experts.
The revamped brand identity and packaging design follows a period of strategic repositioning of VINA's functional benefits centered on the brain-gut connection. As functional soda becomes a fast-growing subcategory of the greater functional beverage space, the demand for healthier soda alternatives has increased. VINA's unique formula that prioritizes brain and gut performance will invigorate consumer demand and add incremental value to this new category with multifunctional benefits to both mind and body.
Connected by millions of nerves and chemicals called neurotransmitters, the brain and gut are a package deal. Operating in a symbiotic relationship, when one is in distress, the other suffers. And, when one is balanced and thriving, the other reaps the rewards. VINA's formula and ingredient selection are designed to address not one or the other in isolation, but both for optimal wellness.
VINA aims to delight both the pop purist and the functional beverage drinker with both taste and nutritional benefits. Crisp, fruity and crafted with an undertone of citrus to keep things balanced and bright, VINA comes in five flavors: Ginger Fizz, Cherry Pop, Grapefruit, Lime Lemon and Pomegranate. All blends are 5g of sugar or less, 25 calories or less, certified USDA Organic, gluten-free, vegan and made with all natural ingredients.
VINA Prebiotic Soda is available nationwide via drinkvina.com. Purchase one case of 12 cans (12fl-oz) for $33.99 SRP or a monthly subscription for $28.89 per case, a 15% discount.