Gut health beverage brand Health-Ade, best known for its flagship kombucha, launched a modernized version of its prebiotic soda line, Health-Ade Pop, formerly known as Health-Ade Booch Pop. The better-for-you soda features fresh packaging and new flavors & formulations, for a total of six options: Pomegranate Berry, Lemon Lime, Ginger Fizz, Strawberry Vanilla, Apple Snap, and Juicy Grape.
Health-Ade Pop will be available this week at major national retailers (SRP $2.99), including Whole Foods, CVS, and Walgreens, as well as online through Health-Ade's website and on Amazon.com.
Health-Ade Pop comes at a time when there's a groundswell of interest in gut health and its connection to overall health. As a result of Covid-19, globally 57% of consumers report being more concerned about their immunity (ADM 2020). In addition, 77% of consumers intend to make more attempts to stay healthy in the future (2021 WGSN Trend Curve Gut Health Report).
Given these important trends, the shelf-stable soda rounds out Health-Ade's offerings, giving consumers an on-the-go beverage that supports gut health with a low sugar, all-natural prebiotic formulation that meets the growing consumer demand for a healthy soda with functional benefits. Health-Ade Pop has a vibrant taste and bubbly fizzle, which is flavored with organic ingredients and cold pressed juice.
Notably, Health-Ade has opted to sweeten with only natural ingredients, like a touch of organic cane sugar and the superfood monk fruit, avoiding the aftertaste and potential adverse gut health implications of artificial sweeteners like Stevia (Molecules 2020). Like all Health-Ade products, Pop is certified organic, vegan, gluten-free, and NON-GMO.
The launch of Pop comes in tandem with the brand's recent announcement of a renewed commitment to gut health education. In May, Health-Ade launched a multimillion-dollar marketing and education campaign, brand refresh, and initiated clinical research trials intended to offer consumers greater insights about gut health.