Philanthropist and digital creator, Jimmy Donaldson, AKA MrBeast, launched Feastables, a better-for-you snacking brand rooted in gamified experiences.

With the mission to deliver high-quality snacks to the masses, Feastables' first launch is the MrBeast Bar, a gluten-free chocolate bar that starts with four simple ingredients, including organic cocoa. The MrBeast Bar is launching in three flavors: Original Chocolate, Almond Chocolate, and Quinoa Crunch Chocolate.

Feastables is setting out to build an engaging consumer brand centered around gamified experiences that bring everything MrBeast is known for online – fan engagement, games, stunts, and spectacle – to the masses. In true MrBeast fashion, Feastables will be holding a massive sweepstakes totaling over $1MM dollars in prizes and offers. Ten grand-prize winners will be selected to compete in a MrBeast YouTube video for the chance to win MrBeast's Chocolate Factory. There will also be thousands of instant-win prizes up for grabs, including a Tesla, Sea Doos, Super 73 Electric Bikes, Artesian Builds gaming computers, Turtle Beach gaming bundles, Beats by Dre earbuds, a lifetime of chocolate from Gopuff, cash prizes, MrBeast merch and so much more.

Feastables is available direct to consumer on with prices ranging from $2.98 - $49.99 for individual bars and bundles respectively. Individual bars are also now available on for $2.98.