GoodBelly, makers of probiotic products, launched two new product lines: GoodBelly KIDS! and GoodBelly Immune Support. GoodBelly KIDS! is the brand's first multi serve probiotic beverage specifically formulated for children. GoodBelly Immune Support dials up an efficacious dose of probiotics that have been proven to support the body's immune system and reduce the frequency, duration and symptoms of the common cold. Immune Support products will be available in two formats, Multi Serve Juice Quarts and Shots, providing convenience to enjoy either at-home or on-the-go. 

Consumers are looking for healthy and simple probiotic options now more than ever. According to a recent probiotic products forecast report, the probiotic market is expected to have a compound annual growth rate of 7.71% between 2021 and 20251, with 30% of consumers seeking out beverages fortified with immune boosting ingredients2. As the maker of the #1 natural probiotic juice in the country, GoodBelly is solely focused on delivering the highest quality probiotics in appealing and innovative formats, and these new product lines are a natural extension of the brand's expertise.

GoodBelly's probiotic strains provide a range of benefits—from supporting healthy digestion, regularity and aiding in the absorption of nutrients to supporting a healthy immune system. Full details on the new product lineup include:

GoodBelly KIDS!: Optimized for smaller bellies and available in 32oz quarts, the KIDS! beverages are made with a probiotic strain called Lactobacillus Plantarum 299v (LP299V®) that has been evaluated in more than 16 research trials and proven to help balance the gut and promote healthy digestion. Each kid-appealing flavor with no sugar added - Fruit Punch Party, Apple Juice Adventure and Berry Blast Off - is USDA Organic, non-GMO, dairy-free, vegan and soy free and is fortified with Choline to support brain health and healthy muscle movement.

GoodBelly Immune Support Quarts: The blend of scientifically-backed strains Lactobacillus Plantarum HEAL9 and Lactobacillus Paracasei 8700:2 in these new quarts together is clinically shown to support the body's immune system. Each flavor - Pineapple Passionfruit and Citrus Guava - comes in a 32oz carton and is USDA Organic, non-GMO, dairy-free, vegan, soy free, and has no added sugar.

GoodBelly Immune Support Shots: With the same efficacious combination of probiotics as the Immune Support Quarts measured into 2.7oz single servings, Immune Support Shots are perfect for enjoying at home or on-the-go. Each flavor - Pineapple Passionfruit and Lemon Ginger Turmeric - is USDA Organic, non-GMO, dairy-free, vegan, soy free, and has no added sugar.

GoodBelly Immune Support will be available in stores nationwide starting in April.

1 Probiotic Products Market by End-user, Product and Geography - Forecast and Analysis 2021-2025 
2 US Functional Beverage Markets Insights for 2022