Ennismore announced a collaboration between its brands, SLS and Hyde, and Som Sleep - to create a sleep enhancing beverage. The Som Sleep drink will be offered as an in-room amenity at SLS and Hyde hotels in Miami - SLS Brickell, SLS LUX Brickell, SLS South Beach and Hyde Midtown Miami. In its mission to further prioritize guest wellness, Ennismore is the first lifestyle hospitality company to establish a collaboration of this kind with Som Sleep.
Som Sleep has delivered more than 3 million nights of sleep by combating feelings of restlessness by way of a science-backed formula that combines Melatonin, Magnesium, L-Theanine, GABA and Vitamin B6. Som Sleep is backed by an advisory board of sleep experts, nutritionists, dieticians, physical therapists, and world-class personal trainers, and is used by over 60 pro teams in the NBA, the NFL and MLB.
Since the onset of the pandemic, reports have shown that more than half of the population has trouble sleeping at least three nights a week. SLS and Hyde will provide guests with a new way to optimally recharge and reset through the new partnership with Som Sleep.
Som Sleep targets nutrition to support the body's own natural sleep-regulating cycle, relaxes the mind, and prepares the brain to transition smoothly from wake to sleep. Offering an entirely new element of self-care to the guest experience, Ennismore and Som Sleep's collaboration follows its long-standing commitment to wellness.
Ennismore continues to expand its strategic partnerships with international brands – including Fortune 500 - across automotive, communications, beverage and financial services to deliver innovative and bespoke benefits, products, and experiences. This new partnership builds on existing collaborations with Barilla, Danone, Chase Sapphire, Lincoln Motor Company, Tidal, Therabody, Lavazza, Redbull, DOGPOUND, Goldsheep, GLOSSLAB , Y7 Studio and MALIN+GOETZ.