Sunshine Beverages, makers of Sparkling Energy Waters and Drinks, expanded its portfolio of Sparking Energy Drinks with the launch of Tropical Pineapple. The launch comes on the heels of this year's majority investment from Cypress Ascendant, a strategic capital investment firm, fueling a refreshed business model, operations, and increased awareness for the brand.
The industry veterans at Cypress Ascendant took note of the brand's unique flavor-packed lineup and niche positioning and in January 2022, the two companies joined forces. The investment brings new leadership to Sunshine, including Amanda Goers as president, who has spearheaded a pivot to the brand's approach to help fuel opportunities such as expanded distribution, consumer appeal and adoption, bolster reach, and marketing support.
Delivering an energy boost that consumers can feel good about continues to be evident with Tropical Pineapple, which joins fan favorites Clementine Twist, Ginger Berry and Blueberry Lemonade. It combines the ripe, slightly sweet flavor of fruity pineapple with notes of citrus into a refreshing and sparkling energy drink. Filled with electrolytes, vitamins A, C, D and E, and 70mg of organic caffeine sourced from organic green coffee beans. Each can offers 100% of the recommended daily value of Vitamin B12 to support energy levels, nerve function, and the immune system.
Tropical Pineapple is now available for purchase on Amazon, www.drinkthesunshine.com and on shelves at more than 2,000 stores nationwide including Weis Markets, Food Lion, Lowes Foods, and Canteen with additional partners to be named within food service, natural, grocery and club channels. The 12oz cans are sold individually with an SRP of $2.49 or in 12-packs with an SRP of $29.99.