The Simple Root™, a new global plant-based brand backed by venture management firm Pilot Lite and the multinational McCain Foods company, launched a vegetable-forward line of dips, cream cheese-style spreads, and artisan cheese-style spreads in the US this fall. 

Unlike other plant-based foods that rely on soy, nuts, and highly processed ingredients, The Simple Root products are vegetable-laden, wholesome, and simply made. Using an innovative process, the company creates a creamy base from root vegetables — including potatoes, sweet potatoes, and parsnips — and then blends in a handful of other ingredients, including vegetables, fruits, herbs, and spices to make the dips and spreads.  

The refrigerated products are not made with dairy, nuts, soy, gluten, wheat, eggs, or artificial colors, flavors, or preservatives. Vegetable-first plant-based foods have a lower environmental impact than products made with dairy, soy, or nuts. Producing vegetables uses significantly less water and has lower gas emissions compared to the production of dairy, soy, or nuts.  

The Simple Root products available this fall include:  

• Salsa Con Queso
• Sweet & Spicy Mango Sweet Potato
• Spinach, Artichoke & Kale 

Artisan Cheese-Style Spreads
• Sun-dried Tomato Caprese
• Smoked Gouda 

Cream Cheese-Style Spreads
• Original Plain  
• Garlic & Herb  
• Strawberry
• Sweet Chili