CAULIPOWER Veggie-Powered Frozen Meals Imported From Italy
New frozen pasta meals are available in three flavors, and each contains fewer than 300 calories
CAULIPOWER, the maker of Cauliflower Crust Pizza and Gluten-Free Pizza in the US, announced the launch of Frozen Meals, its latest innovation to set the frozen aisle on fire. The new line, otherwise known as “one-pan wonders”, cooks in under 10 minutes and is available in three varieties: Cauliflower Gnocchi with Savory Pesto, Spinach Gnocchi with Tuscan-Style Marinara, and Cauliflower Penne Pomodoro.
CAULIPOWER’s new ready-to-cook meals – which are all made in Italy and free from artificial preservatives, colors and flavors – feature veggie-based pastas, unique authentic Italian sauces, and vibrant veggies. The Frozen Meals require zero prep, have 2+ servings per bag, and provide two to three servings of veggies1 all for less than 300 calories. As with every CAULIPOWER product, they are gluten-free always.
The new line provides a much-needed alternative to the frozen meals currently on the market which are packed with calories, sodium, gluten, and lacking in vegetable servings. The multi-serve meal category has experienced significant growth as consumer demand for convenient meal solutions has skyrocketed, but the need for truly better-for-you options has left a gap in the market. When asked what would make them purchase frozen meals more often, 72% of category consumers said that they are looking for products offering more fruit and vegetable servings2. Convenience is also a significant factor contributing to frozen meal demand; 64% of consumers who use frozen meals do so because it’s faster than preparing a meal from scratch3.
1. per serving; Versus top selling frozen meal items, SPINS data 08/03/21
2. Kantar/Profiles/Mintel, March 2021, CAULIPOWER Internal Surveys
3 Mintel, March 2021
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
