At Natural Products Expo West 2023, ADM will demonstrate how innovative solutions help meet consumer demands for balanced wellness support and more personalized offerings. Consumers today are making mindful choices about their overall health by proactively seeking out tailored, functional solutions customized to meet their individual needs.
ADM experts are available to discuss cutting-edge solutions to address evolving demands for trending consumer segments such as:
• Women’s Health takes on a truly holistic approach to balanced wellness and proactive personalization, as demonstrated by ADM’s better-for-you chocolate square featuring isoflavones, three biotics (pre-, pro- and post), plus vitamins D and C.
• Gamers require quick reflexes and acute awareness when leveling up. ADM’s “Power-Up” Bite concept supports cognitive function and provides a steady supply of energy in a delicious bite-sized, protein-packed snack.
• Active Nutrition consumers crave convenient formats and personalized options that support their health and wellness goals like weight management, metabolic health and immune function support, as showcased in specially tailored concepts like the Finger Lime Mint Tri-Biotic supplement packed with three biotics and a zesty lime-mint flavor.
ADM will also formally launch its Knwble Grwn™ brand of sustainably sourced wholesome and plant-based food ingredients at the show. Knwble Grwn™ products, such as flax and hemp, are produced by small and underserved farmers using regenerative agriculture practices.
In addition to presenting concepts at the company’s two booth locations (Specialty Foods booth in Hall A, Booth 671 and Dietary Supplements booth in Hall D, Booth 4156), ADM will also be presenting concepts in the Press Room Market, alongside Rodelle.