CATEGORY INSIGHTS: PLANT BASED
Ingredient Technology Shines in Plant Based Food and Beverage Innovation
Brand marketing strategies, retail expansions and food science acumen showcase sophistication in evolving plant based segment
TiNDLE Foods Expands into New Categories
The food tech company TiNDLE Foods, formerly Next Gen Foods, announced an expansion into new categories, reinforcing its commitment to delivering high-quality foods in order to build a more sustainable food system. The company also unveiled a new brand identity that reflects its latest evolution to tap into a wider net of categories and plans to release additional meat and dairy products under the TiNDLE Foods umbrella.
The expanded TiNDLE Foods platform will serve the development, production, and sales of its existing line of TiNDLE Chicken products on top of brand-new, plant-based foods that now include dairy and other meat analogues, including sausages. Led by chief technology officer John Seegers, the team's decades of experience in the plant protein and product development space will be instrumental in creating a more diverse and assorted product range outside of chicken, allowing consumers to shop for TiNDLE products every meal of the day, from breakfast to dessert.
Later this year, the company plans to introduce its first range of plant-based sausages, including Bratwurst, Italian, and Savory Breakfast sausages. Additionally, the company will see increased efficiencies from the recent acquisition of dairy startup Mwah!, including expanded R&D capabilities and an expertise in dairy product development, as led by co-founders Damian Piedrahita and Claudia Comini. TiNDLE Foods will roll out a range of new plant-based milks and further develop its collection of creamy and decadent gelatos, following the limited launch of its signature Madagascan Vanilla Gelato in select London eateries this past spring.
The new brand identity presents a bold and modern aesthetic, designed to resonate across the company's entire portfolio of products and brand experiences. Behind the strategic brand redesign is the newly-established in-house creative agency – led by vice president of brand and creative, Borna Bayat – and comprised of both up-and-coming and experienced creatives and brand strategists that oversee the brand's full creative and content strategy across all channels. The TiNDLE Foods identity is expected to begin rolling out later this year on select packaging.
Simple Mills Bold and Cheesy Cheddar Pop Mmms™ Veggie Flour Baked Snack Crackers
Simple Mills, the company on a mission to advance the holistic health of the planet and its people through better-for-you foods, is elevating snack time for every occasion with the debut of new Cheddar Pop Mmms™ Veggie Flour Baked Snack Crackers.
Crafted with nutrient-dense ingredients purposefully selected with people and planetary health in mind, Pop Mmms™ feature organic butternut squash as the first ingredient, organic red bean, and real organic cheddar cheese to deliver the crunch you crave with a bold cheesy flavor that the whole family will love.
Best enjoyed by the handful, these baked snack crackers have a light, airy texture and pack a flavorful punch with the added bonus of ½ cup of vegetables per serving, satisfying any salty snack craving without weighing you down.
Blobs Plant-Based, Vegan Gummies
Blobs, a gummy candy with low sugar and cleaner ingredients, debuted its first three flavors: Orange Peach, Pineapple Passionfruit, and Pomegranate Apple.
Blobs is a soft, chewy, and juicy fruit-flavored candy made with all natural ingredients and close to no sugar.
The gummies are plant-based, vegan, non-GMO, and gluten-free. Each bag contains 2g of sugar. The suggested retail price is $20.99 per six-pack or $39.99 per 12-pack.
Meati Foods Launches at Whole Foods Market
Meati Foods, the producer of protein cuts made from MushroomRoot™, announced its expansion to all Whole Foods Market locations nationally. Meati Foods is on a mission to make clean, planet-friendly and naturally nutrient-dense food more accessible, and this milestone supports the company’s plan to achieve a national, omnichannel footprint by the end of the year.
With expansion to all Whole Foods Market locations, meati™ products are now available across the US. Consumers have rapidly pushed meati into a category-leading position, leading to strong sales with outstanding unit and dollar productivity.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
