Koia announced the extension of its product offerings with Koia Elite, its highest protein offering to date, delivering 32g of complete plant protein per serving to support active lifestyles, muscle recovery, and optimal nutrient absorption.
Koia Elite launched in the functional beverage set of Whole Foods Markets nationwide in 12oz bottles in two classic flavors: Vanilla and Chocolate.
For more than a decade, Koia has delivered a variety of plant-based, ready-to-drink shakes ranging from 9-20g of protein, evolving its offerings to meet the needs of growing kids, performance athletes, fitness enthusiasts, and anyone with an on-the-go lifestyle.
Recognizing a growing consumer interest in even higher protein content—a movement underscored by 57% of North American households indicating they’re seeking high-protein foods—Koia developed its Elite line to meet demand with clean, efficient protein delivery.
Product details:
- 32g of Plant Protein: From high-quality complete pea protein containing all nine essential amino acids, which aid in muscle recovery
- No Seed Oils: Avocado oil delivers premium taste, smooth texture, and healthy fats
- Low Sugar: Only 4g of organic cane sugar
- Gut-Friendly Fiber: 6g of prebiotic fiber
- No Fillers or Artificial Flavors: Contains zero traces of artificial flavors, sucralose, or carrageenan
Following the Whole Foods Market launch of the refrigerated shakes, the brand will roll out Koia Elite in a shelf-stable format for eCommerce and convenience channels, including 7-Eleven in early 2025.