Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Better for YouBreaking NewsIngredientsFormulationDigestive Health

Supergut Expands Leadership

Gut health and GLP-1 nutrition company accelerates retail and online expansion and product development

By Prepared Foods Editorial Staff
Supergut GLP1 Booster package
March 6, 2025

Supergut, a gut health and GLP-1 nutrition brand, announced the closing of a significant minority growth investment. To support this next chapter, Tracey Warner Halama, former CEO of Vital Proteins and industry veteran, will join Supergut as CEO.

The funding round was led by Full Frame Growth Partners, an Austin-based growth equity firm that brings together a compelling mix of entrepreneurs, investors, and influencers who specialize in directly investing in and supporting high-potential consumer brands. Other participants in the investment include Supergut founding investor Dave Friedberg via The Production Board along with Cultivian Sandbox, Strand Equity, Access Capital, Alpha Edison, LivWell Ventures and Rocana Ventures. Full Frame Founder & Managing Partner Bader Alam will join the board of directors.

For this next phase of growth, Supergut will focus on product innovation, expanding into new retail placements, and hiring top-tier talent to build out their team. Marc Washington, Supergut’s founder, will assume the role of executive chairman to continue driving the brand’s strategic expansion and reinforce its foundation in science-based innovation. Seasoned CPG executive and Full Frame Growth Partners Tracey Warner Halama will serve as CEO and join the board. Warner Halama will bring her impressive background as former President and CEO of Vital Proteins—which she scaled from inception to full acquisition and integration into Nestlé Health Science.

Over the last year, Supergut achieved 172% growth while launching in retail and expanding to more than 5,000 brick-and-mortar stores—from Erewhon to top retailers, including Target, Sprouts, GNC, and Vitamin Shoppe. Supergut attributes its strong momentum to its GLP-1 booster product, an unflavored powder including 6g per serving of a patented prebiotic fiber blend that can be mixed with any food or beverage. 

This product, along with the broader product line—including prebiotic bars and shakes—have garnered significant interest from both consumers and retailers alike. Supergut remains the only gut health nutrition brand whose products have been shown in a rigorous gold-standard, peer-reviewed and published clinical study to control cravings, support gut health, reduce blood sugar levels and sustain energy levels.

KEYWORDS: food executive glp-1 gut health

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Ingredients
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Sargento_900

    Sargento Welcomes New CFO, Expands Leadership Team

    See More
  • Kodiak logo

    Kodiak Expands Leadership Team

    See More
  • PIM Brands logo

    PIM Brands Expands Leadership Team

    See More
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing