Oolie unveiled a line of egg-based, protein-rich, dairy-free dips and yogurts. Crafted from free-range eggs, Oolie's rich and creamy products deliver flavor and up to 11g of protein per serving. The brand made its official debut to retail and foodservice buyers at Natural Products Expo West in Anaheim, Calif.

The launch of Oolie comes at a pivotal time in the dairy alternatives market. According to the National Library of Medicine, 30 to 50 million Americans are lactose intolerant by age 20. Furthermore, Fortune Business Insights projects that the dairy alternative category will grow at a CAGR of 14% through 2032.

Oolie meets this demand by delivering a unique and flavorful option that satisfies consumer cravings for better tasting dairy-free protein-rich, nutritious products with functional benefits. Conventional plant-based products use fillers and other ingredients to mimic the texture of dairy products. According to the Bio-Med Nutrition, free-range eggs offer superior omega-3 and 6 fatty acids that positively impact heart and brain health.

Oolie's new product lineup includes:

- Dips: Garlic & Herb, Spicy Pepper, Yellow Curry, Mediterranean Tomato, and Red Beet Bliss
- Yogurts: Vanilla, Key Lime and Berry Blend

Early retailer feedback has been overwhelmingly positive. Ferguson confirmed that Oolie products will hit store shelves this spring, with initial distribution focused on key markets eager for premium, high-quality protein, non-dairy options.