No Passport Needed

This February saw The Kraft Heinz Company, Pittsburgh and Chicago, extend its Heinz brand with a Flavor Tour condiment line—three sauces inspired by cuisines from around the world. New items include Street Corn (Mexico), Sweet & Tangy BBQ (Korea) and Sweet Chili (Thailand). The new offerings are made with no artificial flavors and feature ingredients including gochujang and chipotle Peppers.

“Americans are hungry for condiments that offer globally inspired flavor and versatility at an accessible price point, and we saw an opportunity for HEINZ, a beloved and trusted brand, to inspire fun new ways for people to enjoy their favorite foods,” says Angie Madigan, vice president, Taste Elevation Marketing at The Kraft Heinz Company. “

Probiotic Dressing

Lifeway Foods, Inc., Morton Grove, Ill., used Natural Products Expo West 2025 to launch several new lines including refrigerated probiotic salad dressings. Four 8oz (lactose free) varieties include Avocado Chipotle, Seemingly Ranch, Green Goddess, and Dreamy Caesar. Packaging promotes each as a good source of protein (10oz).

"As pioneers of kefir and cultured dairy in the U.S., it is crucial that we lead innovation in the dairy aisle,” said Julie Smolyansky, Lifeway president and CEO. “Our newest offerings have a mixture of on-trend ingredients, along with fusion flavors and combinations never seen before, which research shows resonates with Gen Z and Millennial shoppers.”

Chef Inspired

 This February saw Carbone Fine Food, New York, N.Y., introduce five additional pasta sauce flavors: Sweet Pepper & Onion, Mediterranean Marinara, Black Truffle Alfredo, Mac & Cheese Alfredo, and Lemon Pepper Alfredo. Chefs Mario Carbone and Rich Torrisi developed the sauces to “reinterpret classic Italian-American cuisine through a contemporary culinary lens.” All five flavors are available nationwide at Whole Foods Market and will roll out at additional retailers. They extend the Carbone sauce portfolio to 17 flavors.

"Carbone is young, modern-chef driven, and in the zeitgeist," said CEO Eric Skae. "Our new flavor creations are bold, authentic and uniquely delicious. They reinforce our position as a category innovation driver and the fastest-growing sauce in the nation."

Spice is Nice

T. Marzetti Company, Columbus, Ohio, partnered with The McIlhenny Company to formulate and launch a refrigerated Marzetti Spicy Ranch Seasoned with TABASCO® Sauce. It debuted first at Kroger stores nationwide followed by Walmart and other local grocery stores in May.

“Hot sauce and ranch fans take their favorites seriously. Consumers aren’t just chasing heat; they crave balance and depth of flavor, and that’s exactly what our culinary team delivered,” said Brett Castle, vice president of brand management at T. Marzetti. “TABASCO® Brand is the highest-trusted name in heat and pepper expertise, making it the ideal partner for us to bring a spicy ranch to the refrigerated dressings category.” 

Restaurant to Retail

Chick-fil-A, Inc., Atlanta, introduced a 12oz bottled Parmesan Caesar Dressing at select grocery and retail stores. Restaurant fans also can expand their at-home eating with two more 16oz Chick-fil-A restaurant retail bottled sauces Zesty Buffalo Sauce and Honey Mustard Sauce.

"Customers continue to tell us that they enjoy the versatility of our Chick-fil-A sauce flavors with their at-home meal creations,” said said Beth Grant, director, consumer packaged goods, Chick-fil-A. “We are excited for the retail launch of our new Parmesan Caesar dressing and introduction of our signature Chick-fil-A Sauce into club stores for the first time.”

Organic Options

Jovial Foods Inc., North Stonington, Conn., extended its Bionaturae line entered the finished sauces market with three certified organic pasta sauces: Marinara, Arrabbiata, and Tomato & Basil. Officials said each features organic Tuscan tomatoes, premium Italian extra virgin olive oil and no added sugars or preservatives.

“In a crowded pasta sauce category that often relies on additives and shortcuts, we are proud to provide a better alternative that embodies our commitment to organic excellence and timeless Italian traditions,” said Allison Houle, vice president of marketing at Jovial Foods. "Our new pasta sauces combine quality ingredients and craftsmanship, creating an option that is as wholesome as it is delicious." 

Wing Sauces

Knuckle Sandwich LLC, Santa Rosa, Calif., partnered with Litehouse Inc., Sandpoint, Idaho, to extend Guy Fieri’s Flavortown line with four new wing sauces, two new barbecue sauces and two condiment sauces. New Flavortown Wing Sauces are O.G. Buffalo, Garlicky Parm, Nashville Hot, and Sizzlin’ Asian. New barbecue sauces include a Bourbon Brown Sugar BBQ and a Hot Honey BBQ. New condiments include a Bacon Flavored Ranch and Chili Lime.

New Flavortown Wing Sauces, BBQ Sauces and Condiments (MSRP $4.99) debuted in March. 

Great for Grill Time

In time for summer grilling, Summit Hill Foods, Rome, Ga., extended its Better Than Bouillon brand and introduced Better Than Marinade. The new five-item line includes such varieties as Prime Steakhouse, Honey Sesame Teriyaki, Honey Bourbon Barbeque, Lemon and Garlic Butter and Everything Seasoning.

“Leveraging our expertise in creating premium flavor bases, we developed Better Than Marinade to take the complexity out of flavor and offer consumers an elevated taste experience,” said Steve Goodyear, Summit Hill president and CEO.

Get Dressed!

West Madison Foods, Chicago, extended its Marie’s refrigerated dressing line with five varieties and one new produce dip. Additions include two 12oz spoonable dressings: Classic Ranch and Creamy French; and three 11.5oz pourable vinaigrette flavors: Green Goddess, Champagne Style and Sweet Citrus Onion. Additionally, the brand added an Onion, Chive & Herb Dip variety. The five new dressings and vinaigrettes (MSRP: $3.99-$5.99 each) are available in select markets with broader availability coming soon.

“Inspired by trending flavors seen in top QSRs and emerging concepts from leading flavor houses, these must-try kitchen staples offer incredible versatility and convenience,” said Kelly Hansen, West Madison vice president of marketing. “Whether drizzled, dipped, or spread, they up-level any salad, meal, or snack!” 

Crave-Worthy Flavors

The Clorox Company, Oakland, Calif., extended its Hidden Valley Ranch dressing line with five new dressings and two additional seasonings. New dressing flavors include Blue Cheese Ranch, Kickin' Cajun Blackened Ranch, Cilantro Lime Ranch, Cracked Pepper, and a Sweet BBQ Ranch. All Hidden Valley Ranch products are available. Kickin' Cajun Blackened is available exclusively at Kroger. Blue Cheese Ranch, Sweet BBQ Ranch and Cracked Pepper Ranch are available exclusively at Walmart.

"As the creators of ranch, Hidden Valley Ranch is uniquely positioned to continue to take ranch to the next level," said CC Ciafone, Hidden Valley marketing director. "Our newest flavor creations are all about pushing the boundaries and delivering that irresistible, crave-worthy ranch flavor people love, but with a unique twist."