Planteneers: Clean Label Appeal
Planteneers offers methylcellulose-free texturizing blend for plant-based product formulation
IMAGE COURTESY OF: Planteneers
According to Innova Market Insights, the third leading barrier to consumption of plant-based foods is that they are "too processed or include artificial ingredients." And while methylcellulose has a positive impact on consumer liking when the ingredient is included in a plant-based product, consumers' purchase intent also decreases when it is on the label (Source: NECTAR Taste of the Industry 2025).
Methylcellulose is a methyl ester of cellulose; a natural fiber found in plants and vegetables. However, it is derived from a complex chemical refinement process, yielding a synthetic food additive.
Given consumer desire for methylcellulose-free alternatives, Planteneers, a global leader in plant-based food ingredient solutions, introduces a new methylcellulose-free texturizing blend.
"Consumers are becoming more critical of ingredients like methylcellulose in plant-based alternatives, as it's often seen as a synthetic additive rather than a food ingredient you'd find in a home kitchen,” says Dr. Dorotea Pein, Planteneers Director of Technology & Innovation. “With the rise of new, innovative plant-based proteins that can replicate the desired texture and bite without the need for such additives, there's a growing expectation for cleaner formulations. People want to feel good about what they're eating—not just nutritionally, but also emotionally and ethically—and that starts with recognizing and trusting every ingredient on the label."
The new methylcellulose-free blend utilizes a functional yeast protein in combination with carefully selected ingredients in a specifically optimized process that is feasible for use on common machinery. This allows plant-based food brands to create products with an attractive bite and great taste, in both hot and cold formats, without methylcellulose.
"Integrating the voice of the consumer into our plant-based product development is an important value we offer to the market and is a high priority,” adds Brian Walker, CEO, Planteneers LLC. “We are excited to have now added methylcellulose-free solutions for certain applications to our portfolio of texturizing solutions. This is a significant step forward in the evolution of plant-based products in the US market."
Planteneers’ R&D team will present its new methylcellulose-free solution at the following upcoming conferences.
Future Food Tech: Chicago – Monday, June 2, 2025 at 2:40-3:25pm
IFT First Conference in Chicago – Monday, July 14, 2025 at 10-11am
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