RXBAR introduced High Protein Chocolate Chip Peanut Butter, a flavor addition to the brand’s High Protein roster that offers 19g of protein and six simple ingredients. The launch comes as consumers increasingly seek out high-protein snacking options made with recognizable ingredients, a shift driven in part by younger consumers prioritizing both nutritional value and transparency around what’s inside.

This latest flavor in the RXBAR High Protein product line continues to grow the brand’s presence in the high-protein space with an offering that balances function and craveability. While many options in the category lean heavily on complex formulations or artificial additives, RXBAR remains focused on providing protein with ingredient transparency at its core.

Made with peanut butter, chocolate, agave nectar and pea protein, RXBAR High Protein Chocolate Chip Peanut Butter is designed to support nutrition with 19g of plant-based protein.

The flavor experience is rooted in familiarity and balance. Each bar features a soft, chewy texture with confectionary notes of vanilla and rich chocolate, complemented by roasted peanut butter and visible chocolate chunks throughout. A subtle sweetness from agave rounds out the profile, tying everything together in one indulgent bite.

RXBAR High Protein Chocolate Chip Peanut Butter joins existing flavors Strawberry Peanut Butter and Vanilla Peanut Butter, continuing to build a lineup that reflects both consumer demand and the brand’s commitment to keeping things simple.

The new flavor begins hitting shelves at select retailers in June.

*NACS, “Gen Z and Gen Alpha are Redefining Snacking,” April 13, 2026